Zmartrest recruits Per Svantesson as new Chair of the Board and appoints Jonas Jönehall as new CEO. Niclas Enhöring joins as CTO and co-owner. Founder Jenny Nilsson remains fully engaged as Vice Chair of the Board and operationally in the company's day-to-day work, and Anders Nilsson takes on a new operational role as Deputy CEO with a focus on sales. The company also welcomes Daniel Kulle as co-owner and advisor with a focus on international expansion.
Zmartrest defines the category Human Performance Intelligence, in which performance management and coaching are combined in a scalable service that makes human signals visible to leaders in real time. The service has more than a thousand users and documented impact among its customers. The company is conducting an ongoing capital raise planned to close no later than 31 August 2026.
Per Svantesson brings decades of experience from senior positions in international industrial groups such as Volvo and Valeo. Jonas Jönehall, with a background as group CEO of Wästbygg Gruppen, has gained a deep understanding of the product and the value the service creates since joining Zmartrest as CFO in February 2026. Niclas Enhöring has built and led technology organisations at some of Sweden's most data-intensive companies, from Klarna to King. The three complement the founding team that built the service and proved its impact, with the combined experience the next phase requires.
“Continuous improvement is the foundation of all successful industrial operations. What is rarely measured, but always decisive, is whether the people in the organisation have the conditions to perform sustainably over time. Zmartrest makes it possible to see and manage both dimensions at the same time, something I have valued highly throughout my career, and it creates the conditions for high performance that lasts over time.”
Per Svantesson, Chair of the Board, Zmartrest
“Since I joined Zmartrest in February, I have followed up close what we actually achieve. We help teams perform at a high level and sustain it over time. Every step of that progress can be measured and followed. The potential in what we have built is clear, and I look forward to taking it further together with the team.”
Jonas Jönehall, CEO, Zmartrest
“We have proven the impact, one customer at a time. Now we are bringing together a team with experience of building, scaling and leading at an international level. Together we will make Zmartrest available to more people.”
Jenny Nilsson, behavioural scientist specialising in data science and AI, founder and Vice Chair of the Board, Zmartrest
About Zmartrest
Zmartrest develops data-driven decision support for leadership and self-leadership and helps organisations understand how performance capacity develops while the work is going on. By making human signals visible at group level, Zmartrest creates a better basis for priorities, dialogue and change in everyday work, for both leaders and employees. The company has its origins in more than 20 years of work in business and elite sport and has received innovation support from organisations including Almi, Vinnova, Region Västmanland, AI Sweden and the Swedish Agency for Economic and Regional Growth.
For more information, contact
Jenny Nilsson
Founder, Zmartrest AB
jenny.nilsson@zmartrest.com
+46 725-277 276